FNB
The Brief
- Increase education and awareness of the Cash@Till functionality for cashiers
- Increase education and awareness of Cash@Till functionality for consumers
Our Approach
- Customer facing campaign to show ease and convenience of drawing cash at tills while you shop
- Incentivize staff to offer service
- Bollard queue posters
- Fresh TV
- Back of screen posters
The Results
- Pre period vs promo period shows 132% uplift in transactions
- YOY uplift was 154% showing how the culture and behavioural change has been adopted
