The Brief

  • Increase education and awareness of the Cash@Till functionality for cashiers
  • Increase education and awareness of Cash@Till functionality for consumers

Our Approach

  • Customer facing campaign to show ease and convenience of drawing cash at tills while you shop
  • Incentivize staff to offer service
  • Bollard queue posters
  • Fresh TV
  • Back of screen posters

The Results

  • Pre period vs promo period shows 132% uplift in transactions
  • YOY uplift was 154% showing how the culture and behavioural change has been adopted