Front of store media
We offer a host of media platforms right at the till points, perfectly located to increase spontaneous purchases and to remind shoppers about products and services available from all till points.
Pick n Pay Radio and Fresh FM (our dedicated Western Cape radio station) provide a unique platform to highlight products, services and events. Intermixed with easy listening music, it’s the perfect support element to other in-store activations and above the line advertising, as it provides reminders to your campaign message.
The flexibility of our radio allows for ‘day of the week’ or ‘time of day’ scheduling to align with your target market’s shopping behaviour.
Radio campaigns are costed and scheduled for specific brand objectives, including recorded ads, ‘live reads’, competitions and tag ons.