Pick n Pay’s way of thanking their customers. The first retailer in the country to reward customers for every purchase they make. Smart Shopper tracks every single transaction made by the card holder, giving suppliers the opportunity to access unique customer insights, such as lifestyle, value, age, gender, shopping times as well as which products are bought together. This information can ensure you target the right customer using the best communication channel for them. Smart Shoppers revenue through till in Pick in Pay has increased by more than 5% compared to non-Smart Shoppers. There are over 8 million Smart Shoppers and they account for 65% of sales.